ABOUT PROFRIENDS
Property Company of Friends(Profriends)
Property Company of Friends, Inc., also known as PROFRIENDS, is one of the fastest growing property developers in the Philippines, with over 53,000 quality and affordable housing units built since its inception in 1999.
Professionalism and customer service are key elements of our business philosophy. First-time home buyers or those looking to upgrade their quality of life will find that PRO-FRIENDS is a suitable partner to begin the process. Our portfolio offers a wide array of house models – there is one sure to match your family’s lifestyle and budget.
- Average Filipinos can now realize their dreams of becoming homeowners.
- If you discover that you’re one of these people, in the next few months, you too could find yourself living comfortably in a new home.
- Give yourself permission for a better life!
Our Mission
To be the Developer-of-Choice and industry prime mover in property development.
OurVision
PROFRIENDS is a trusted, God-centered partner in building homes and communities that transforms lives.
Profriends History
1999 - The beginning
Property Company of Friends, Inc. (PRO-FRIENDS) was incorporated on February 23, 1999 by Guillermo Choa and a group of friends who shared in his vision of creating communities and transforming lives. From being a provider of houses in small pocket developments in Cavite, it has grown to include medium-rise condominiums, estates for low, middle and higher-end markets, and, now, a flourishing township in its portfolio.
PRO-FRIENDS maintains its footprint in select areas where it believes it can gain considerable hold of the market, majority at present in Cavite and Iloilo, to cater to the affordable housing needs of Filipino families. The company takes pride in having seasoned professionals who respect every Filipino’s desire for home ownership and are able to provide the means to enable them to do so, combining innovations in financial solutions, house design, and construction, to allow the company to realize efficiencies and consistent product quality and ensure affordability.
2007 - Township Projects
Property Company of Friends, Inc. (PRO-FRIENDS) was incorporated on February 23, 1999 by Guillermo Choa and a group of friends who shared in his vision of creating communities and transforming lives. From being a provider of houses in small pocket developments in Cavite, it has grown to include medium-rise condominiums, estates for low, middle and higher-end markets, and, now, a flourishing township in its portfolio.
PRO-FRIENDS maintains its footprint in select areas where it believes it can gain considerable hold of the market, majority at present in Cavite and Iloilo, to cater to the affordable housing needs of Filipino families. The company takes pride in having seasoned professionals who respect every Filipino’s desire for home ownership and are able to provide the means to enable them to do so, combining innovations in financial solutions, house design, and construction, to allow the company to realize efficiencies and consistent product quality and ensure affordability. Also introduced at the same time, Lancaster New City, which spans the towns of Kawit, Imus, and General Trias in Cavite province, is a 1,700-hectare master-planned, mixed-use development. Accessible via Cavitex and, soon, CALAx, it allows its residents to enjoy the live-learn-work-play-pray lifestyle through St. Edward School, Suntech i-Park—the first IT park in Cavite, The Square and Church of the Holy Family, aside from community centers that encourage social activities and promote wellness. Other on-going projects are Bellefort Estates in Bacoor, Cavite; Carmona Estates in Carmona, Cavite; and Micara Estates in Tanza, Cavite.
2015 - With GT Capital
In the third quarter of 2015, GT Capital acquired 22.68% of the business and brought it up to 51% by mid-2016. The synergistic partnership allowed GT Capital to tap into PRO-FRIENDS’ expertise in the affordable housing segment and strategic land bank. PRO-FRIENDS, on the other hand, gained access to GT’s investments in complementary sectors including infrastructure, finance and insurance, and locked-in value to its products and propositions. After close to four years of a successful partnership, PRO-FRIENDS and GT Capital last May entered into an agreement for the redemption of the latter’s 51% share.
2018 - Growing township
In 2018, PRO-FRIENDS realized revenues of Php10.4 billion from Php6.9 billion in 2017, representing a noteworthy year-on-year growth of 50%. Its net income rose 63% to Php1.2 billion in 2018 from Php723.1 million in 2017. Guillermo Choa remains at the helm of the company as Chairman and President.
BECOME PARTNER
We are pleased that you have chosen Cavite Homes for your home purchase. We value your trust in our company, and we will do our best to meet your service expectations.
If You wish to be part of the Team as a part time or full time real estate agent, and get to Earn P30,000 to P100,000 Monthly.
Our Core Values
Service Excellence
One significant distinction that we would like to make in the real estate industry.
Service excellence implies going the extra mile to delight the customer and having the commitment to deliver "against the odds". It also requires innovation.
Professionalism
Reflected in the skills, competencies, and character of people who build our homes and communities as well as deliver our services.
This value subsumes people development and training.
integrity
Implies wholeness and absence of duplicity. We are in the business of trust.
We can only sustain performance if we are trusted by our partners and stakeholders.
Respect
Manifested in giving value to ideas and feelings of various stakeholders.
Innovation
The essence of innovation is "thinking out of the box" and creativity.
Teamwork
The essence of Teamwork is synergy. More than the "Sense of Family", teamwork puts a premium on learning and growing as a team and relationships that build trust.
This core value also implies getting rid of organizational "silos" and turf-mentality within PRO-FRIENDS family.
Teamwork also involves the values of respect and dignity.
Sense of Family
Learning together, having a sense of safety and security, an atmosphere of belongingness, and being able to entrust accountability – these make up a culture of shared responsibility in fostering positive developments among each other.
Recent Developments
Profriends Past Finished Developments
